まだまだ成長中！？日本のリターゲティング

How Japan is Embracing Retargeting - AdRoll Blog

In markets around the world, retargeting has been helping marketers make the shift from traditional trial-and-error programs to real-time programmatic campaigns. But how can it serve the unique needs of Japanese advertisers? We partnered with third-party research firm Qualtrics to survey 200 professional Japanese marketers, and examined AdRoll retargeting campaign data from nearly 4,000 advertisers to get a comprehensive view on Japan’s approach to retargeting. Here’s what we discovered: 84% of Japanese marketers intend to maintain or increase their retargeting budgets over the next 12 months. 89% of Japanese marketers report that retargeting performs equal to or better than search, 91% equal to or better than other display, and 87% equal to or better than email. Compared to their European and US counterparts, Japanese marketers lag behind on understanding attribution—1 in 2 Japanese marketers as self-report rookies on the topic. Japanese marketers are becoming more like analysts, using technology to understand and react to always-on consumers in real time. Retargeting, which may have started as a bottom-of-the-funnel solution, has proven to have staying power and growth potential, driving more marketers to invest time and resources in retargeting. Ready to learn more? Get the State of the Industry: Japan. 日本でリターゲティングの価値が見直されてきています リターゲティングの普及に伴い、グローバル市場におけるマーケティングは、従来のトライアンドエラーのような試行錯誤型プログラムからリアルタイムなプログラマティック …